City Convenience Hotel creates performance benchmark and promotes the upward development of the industry

In recent years, as competition in the industry has become increasingly fierce, many old hotels have been eliminated. City Convenience Hotel, the national preferred business travel hotel brand under Dongcheng Group, is a leading brand in China's hotel chain industry, and its stores have shown an extremely long life cycle, with a large number of outstanding stores emerging with sustained performance. For example, City Convenient Nanchang Bayi Square Railway Station West Square Store is a typical benchmark store representative of the brand.

Corporate WeChat screenshot_20240902135732.png

Relevant information shows that City Convenient Nanchang Bayi Square Railway Station West Square Store has been open for 11 years. Compared with other new hotels, it inevitably faces some aging product problems. However, the store is still able to maintain excellent performance and excellent reputation for a long time, and takes the lead in market competition, mainly due to the store's deep exploration of existing customers and the effective operation of OTA channels.

According to the person in charge of the store, the store team has always attached great importance to the maintenance and in-depth exploration of existing customers, especially the accumulated loyal customers, which have made a significant contribution to the store's performance. When talking about the management of existing customers, he said that the store mainly operates efficiently from five aspects, including classified management of customer information, visits to old customers, price communication, booking exclusive services, and recording customer habits to provide targeted services. Through the implementation of these operating measures, the repurchase ratio of the store's existing customers has increased significantly, which has provided a strong guarantee for the stability of the store's performance and driven the store's reputation to rise. It has gained extremely high customer numbers on major online booking platforms. Ratings and numerous five-star reviews, such as customer ratings on Qunar and Meituan, are as high as 4.9 and 5 points respectively.

On the other hand, stores focus on OTA channels and use their strong online traffic to drive store exposure and attract many new customers. By accurately analyzing the traffic distribution of major platforms, the attributes of its own customer base, and the characteristics of the city and business district where the store is located, the store selected Meituan as the core for operations. The first is to increase the store’s exposure by improving basic information, reshaping hotel class classifications, and participating in charity merchant activities; secondly, it is to use rich and diverse high-value picture displays, add hotel environment and room type introduction videos, and complete and comprehensive store information Display, etc., improve traffic conversion and promote store bookings.

With the store team's efficient collaboration between existing customers and OTA operations, the performance of City Convenient Nanchang Bayi Square Railway Station West Square Store not only continues to lead, but also continues to break records and continue to improve. Compared with before, the store's Revpar increased by nearly 40 yuan year-on-year, ADR increased by nearly 25 yuan year-on-year, OCC increased by 12% year-on-year, and performance data in all dimensions increased across the board, demonstrating strong market competitiveness.

As a national-level hotel brand that has been in existence for 18 years, City Convenience Hotel is now an indispensable force in China's hotel industry. It owns many benchmark stores such as City Convenience Nanchang Bayi Square Railway Station West Square Store. It is these excellent stores that drive the brand forward and drive the vigorous development of the industry. We also firmly believe that City Convenience Hotel will continue to provide consumers with a high-standard travel experience, allowing Chinese people to sleep better when they go out.